Thanks to the digital and technological advances, personalization is no longer a VIP only service in luxury fashion. Nowadays, a personalized product can be simply created online or in brick-and-mortar stores with big labels, small-medium sized brands and even startups. For example, Burberry offers monogramming for a special selection of Read more…
Company Q is a Hong Kong based apparel manufacturer. This company has entered the made-to-measure business for several years, producing customized shirts and trousers for the US market. The consumer simply chooses the fitting, fabric and style of garment they require, either at the store or through the Internet. The Read more…
Unmade is a London based technology company, providing fashion brands with a solution for mass-customization from e-commerce to manufacturing. This company works together with the brands to create different parameters that consumers can design their individual orders within, through which consumer feels involved and engaged in the experience while the Read more…
With the development of digitalization, personalized fashion becomes possible, and many companies have launched a corresponding business. A UK model and a Hong Kong based manufacturer model will be presented in this sub-section.