Unmade1 is a London based technology company, providing fashion brands with a solution for mass-customization from e-commerce to manufacturing. This company works together with the brands to create different parameters that consumers can design their individual orders within, through which consumer feels involved and engaged in the experience while the brands have control. E-commerce orders can be sent directly to the assigned factory for automated manufacturing and delivered straight to the consumer. Their technology can seamlessly integrate individual and short-run orders into existing production and make the personalized products manufactured at the same cost and speed as mass-produced items. The working flow is illustrated.

The company provides fashion brands with the ability to offer customized products and manufacture the results. Though it only enables the personalization of motif and colors for knitting products, the technology provides an easy operating platform embedded in brands’ pages and connects the customer, brand and brand’s factories with the accurate data flow. As manufacturer partners for brands, technology upgrade has become an inevitable trend in the near future; at the same time, it is possible for manufacturers to consider a new business model Manufacturer-to-Customer with the help of new technology.

  1. https://www.unmade.com/ [22-09-2018]